The first step for a candidate is to clearly establish the over-arching strategy for the campaign. We walk our clients through this process to first clarify their platform.
Public Opinion Surveys:
Each person is surrounded by, encompassed by, their own circle of reality. There is no way to effectively get outside of this bubble without utilizing statistical, unbiased public opinion polling.
Fundraising is an essential aspect for all campaigns. Skyline Strategy offers Fundraising as a piece of a full campaign strategy, and also as a stand alone service. A unique strategy is devised based on the individual candidate and the campaign needs. We oversee every aspect of the fundraising endeavor.
Every campaign must be able to target and contact each individual voter. This requires a clean, well-constructed voter list. We provide custom data targeting services and provide comprehensive list services.
Direct mail continues to be an effective element in all campaigns. Combined with an effective strategy, clear message and well-identified voter base, we provide an effective direct mail process for our clients.
Web Marketing and Social Media:
The paradigm of business has changed, and campaigns must reflect this adjustment. We create well-designed and user friendly sites for our clients. We incorporate all major social media into the full Web strategy for our clients.